For over 40 years, In-Sport Fashions has partnered with cutting-edge brands to deliver high-quality, innovative products to conscious consumers. This vision has earned us an outstanding reputation as a distributor in the outdoor, lifestyle and active fashion specialty industries.
We seek and curate brands that align with our values of integrity, innovation, respect and sustainability and we bring them to the North American market with purpose and precision.

ALLBIRDS

B Corp Certified

EAGLE CREEK

Adventure Travel Outfitters since 1975

LUNE

"The Lune woman radiates confidence"

HELINOX

The world's lightest, strongest & most comfortable camp furniture

OUR BRANDS

BRAND BUILDERS. GROWTH PARTNERS. MARKET ACCELERATORS.

At In-Sport Fashions, we don't simply distribute products. We build brands, shape stories, and unlock commercial potential across Canada and beyond. For more than three decades, we have been fueling the growth of premium lifestyle, outdoor, and athleisure brands through a rare blend of market expertise, creative firepower and operational excellence.

Brand Strategy & Market Acceleration

We become the Brand in the territory.

• Market positioning, storytelling, and consumer-centric brand plans
• Go-to-market strategy including product, channel mix, launch roadmap
• Premium retailer network across Canada with proven sell-through results
• Category specialization in outdoor, performance, lifestyle, and footwear
• Embedded brand culture and training for sales teams and retail staff

We don’t just open doors. We create demand.

Sales Growth Engine

Powered by strong relationships and boots-on-the-ground expertise.

• National sales force with coast-to-coast coverage
• Specialty and major account management
• Sell-in and sell-through optimization
• Reporting, forecasting, and analytics to drive acceleration


We’re relentless about revenue and results.

Omni-Channel Digital Leadership

We meet customers wherever they shop, connecting brand purpose to purchase.

• Operation of 8 D2C websites with tailored digital ecosystems
• Consumer engagement, socials, and lifecycle email campaigns
• Data-led performance marketing, paid ads, and programmatic growth
• Unified marketplace and digital wholesale strategy
• B2B portal

We scale digitally with heart and precision.

Marketing & Retail Activation

We turn visibility into desire, and desire into loyalty.

• Full in-house creative and marketing team
• Brand campaigns, photoshoots, content production
• Retail activation, in-store storytelling, merchandising excellence
• Event support, athlete/creator partnerships, experiential moments
• COOP strategy, launch campaigns

Every touch point is a memory waiting to happen.

Distribution & Operations

Where efficiency and excellence meet.

• 55,000 sq. ft. distribution center for national fulfillment
• Modern HQ with 3 showroom environments for immersive line presentations
• Full import logistics from anywhere in the world
• Deep knowledge of compliance, labeling, customs, and logistics in Canada
• Inventory planning and forecasting to control stock flow

We deliver not just boxes, but brand reputation.

Brand Consultancy & Private Label

Growth isn’t a side service. It’s built into our DNA.

• Advisory for global brands entering the Canadian market
• Private label development aligned with consumer insights
• Long-term planning, P&L stewardship, and strategic category expansion



We guide vision, mitigate risk, and amplify opportunity.

STAFF PURCHASES

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